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Stories and Strategies with Curzon Public Relations

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Next episode · Sat, Oct 31, 5:00 AM
03days 15hrs 03min 48sec

At the table this season

NEW Episode 253 · Season 5 Oct 27, 2026 · 18 min

In Public Relations, Different is Better than Better

Take Sally’s FREE Fascinate Test Recorded at PRSA ICON 2026 in Orlando, bestselling author Sally Hogshead explains why being different is more valuable than being better, why playing it safe may be the riskiest strategy of all, and why authenticity alone won't make you memorable. Sally shares what she shared in her keynote address at ICON. Surprising examples of brands that turned weaknesses into competitive advantages, along with practical advice for getting bold ideas past cautious de...

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