Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name. In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It’s not just an idea—it’s a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post. Listen For 4:10 The Power of Optimism Bias 10:33 Delivering Bad News to Powerful Clients 13:25 Why Killing Your Ego Matters 18:12 What Is Reputational Risk Insurance? 21:39 Building an Insurance Product for Reputation 22:50 Answer to Last Episode’s Question From Guest Jo Carr Guest: Mark Borkowski Website | Email | X | LinkedIn See the LONGER FULL INTERVIEW on our YouTube Channel You Tube Rate this podcast with just one click Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us: LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
