FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate Misinformation

This episode originally published in May 2024. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We n...