In Public Relations, Different is Better than Better

Take Sally’s FREE Fascinate Test Recorded at PRSA ICON 2026 in Orlando, bestselling author Sally Hogshead explains why being different is more valuable than being better, why playing it safe may be the riskiest strategy of all, and why authenticity alone won't make you memorable. Sally shares what she shared in her keynote address at ICON. Surprising examples of brands that turned weaknesses into competitive advantages, along with practical advice for getting bold ideas past cautious de...