Why Communications Strategy is NASA’s Secret Weapon
Episode S3 · Ep 149 26 min 44s
We want to hear from you https://podcast.storiesandstrategies.ca/survey Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target? Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe. Listen For 5:21 Segmenting NASA's ...

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