Why Your PR Plan is Gathering Dust… and How to Fix it

Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone. Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the ev...