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Mobile Dev Memo Podcast

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Mobile Dev Memo Podcast

ByMobileDevMemo

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

149 episodes•0 subscribers•0 Total Listens

Episode Playlist

50 episodes

Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Dec 11, 2024•—

Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)

Dec 18, 2024•—

Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)

Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

Dec 24, 2024•—

Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

Season 5, Episode 2: Meta's Renaissance

Jan 7, 2025•—

Season 5, Episode 2: Meta's Renaissance

Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

Jan 14, 2025•—

Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Jan 22, 2025•—

Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Season 5, Episode 5: The measurement myth

Jan 28, 2025•—

Season 5, Episode 5: The measurement myth

Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

Feb 4, 2025•—

Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz)

Feb 11, 2025•—

Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz)

Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)

Feb 18, 2025•—

Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)

Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Feb 26, 2025•—

Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)

Mar 5, 2025•—

Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)

Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm)

Mar 11, 2025•—

Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm)

Season 5, Episode 12: A deep dive on dating apps (with George Hadjia)

Mar 18, 2025•—

Season 5, Episode 12: A deep dive on dating apps (with George Hadjia)

Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)

Mar 25, 2025•—

Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)

Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz)

Apr 1, 2025•—

Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz)

Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

Apr 8, 2025•—

Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy)

Apr 15, 2025•—

Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy)

Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday)

Apr 22, 2025•—

Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday)

Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory)

Apr 29, 2025•—

Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory)

Season 5, Episode 19: The power of cohort compounding (with Nilay Patel)

May 6, 2025•—

Season 5, Episode 19: The power of cohort compounding (with Nilay Patel)

Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

May 14, 2025•—

Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Season 5, Episode 21: Apple in China (with Patrick McGee)

May 19, 2025•—

Season 5, Episode 21: Apple in China (with Patrick McGee)

Season 5, Episode 22: Economics and antitrust (with Brian Albrecht)

May 27, 2025•—

Season 5, Episode 22: Economics and antitrust (with Brian Albrecht)

Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

Jun 3, 2025•—

Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)

Jun 10, 2025•—

Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)

Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)

Jun 17, 2025•—

Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)

Season 5, Episode 26: What’s Happening with DMA Enforcement? (with Mikołaj Barczentewicz)

Jun 25, 2025•—

Season 5, Episode 26: What’s Happening with DMA Enforcement? (with Mikołaj Barczentewicz)

Season 5, Episode 27: Commerce at the limit

Jul 1, 2025•—

Season 5, Episode 27: Commerce at the limit

Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

Jul 15, 2025•—

Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)

Jul 22, 2025•—

Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Jul 29, 2025•—

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Aug 5, 2025•—

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)

Aug 12, 2025•—

Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)

Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Aug 19, 2025•—

Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Season 6, Episode 7: Google's Gambit and the future of the open web

Aug 26, 2025•—

Season 6, Episode 7: Google's Gambit and the future of the open web

Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)

Sep 4, 2025•—

Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)

Season 6, Episode 9: The blandification of marketing (with Adam Singer)

Sep 16, 2025•—

Season 6, Episode 9: The blandification of marketing (with Adam Singer)

Season 6, Episode 10: Unpacking Customer Lifetime Value (with Daniel McCarthy)

Sep 23, 2025•—

Season 6, Episode 10: Unpacking Customer Lifetime Value (with Daniel McCarthy)

Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)

Sep 30, 2025•—

Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)

Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)

Oct 7, 2025•—

Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)

Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)

Oct 14, 2025•—

Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)

Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)

Oct 21, 2025•—

Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)

Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)

Oct 31, 2025•—

Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)

Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)

Nov 4, 2025•—

Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)

Season 6, Episode 17: Heidegger's caution

Nov 12, 2025•—

Season 6, Episode 17: Heidegger's caution

Season 6, Episode 18: Meta's Business AI and the ad-product divide

Nov 18, 2025•—

Season 6, Episode 18: Meta's Business AI and the ad-product divide

Season 6, Episode 19: Can the GDPR be reformed? (with Mikołaj Barczentewicz)

Nov 25, 2025•—

Season 6, Episode 19: Can the GDPR be reformed? (with Mikołaj Barczentewicz)

Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)

Dec 2, 2025•—

Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)

Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)

Dec 9, 2025•—

Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)

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