In this episode of the podcast, I speak with Matt Steiner , Meta's Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company's advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta's various AI-enabled ranking and selection tools, from Lattice to Andromeda to GEM The core architecture of Meta's advertising-focused AI models What's next on Meta's roadmap concerning the application of AI to advertising How and whether talent is a moat for any business applying AI to it advertising platform Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. Clarisights . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .
