This week’s episode of the podcast is in the MDM Mailbag format. I recruited Rishabh Jain , the CEO of eCommerce experience platform FERMÀT , to answer questions submitted by the MDM community. Among other topics, those questions related to: the "universal truths" of user acquisition a viable "self-learning path" for acquiring data analytics / data science skills the role of technical media buyers going forward the purpose of the CMO role what happens if Google is forced to divest part of its Network business Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. Clarisights . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify