In this episode of the podcast, I speak with Lee Brown , Spotify’s Global Head of Ad Business & Platform, and Per Sandell , Spotify’s VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss: The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon; The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week; How Spotify is bringing generative AI to audio; How performance advertisers use Spotify's advertising platform; The options for targeting on Spotify's platform; What role Spotify sees its ad exchange playing in the programmatic ecosystem; How Spotify plans to eventually automate ad placements and insertions. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. Clarisights . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
