In this week's episode of the podcast, I speak with Thomas Petit , a well-known mobile growth consultant, for the third installment of the MDM Mailbag series. Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss: The evolution of app-to-web user acquisition following Apple's recent policy change in the US; Optimizing Meta ad campaigns; The best platforms for non-gaming app user acquisition; Different approaches to creative testing; The future of ASO. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .
