My guest on this week's episode of the podcast is Andrew Covato , a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science , an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including: The misconceptions that advertisers have about how the largest walled garden advertising platforms function; The principal mistakes companies make related to marketing-driven growth; The scientific approach to measurement; How companies can future-proof their advertising measurement; The analytical constraints that prevent most advertisers from growing spend; Creative analytics; A systematic approach to channel diversification. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. INCRMNTAL . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .
