In this week's episode of the MDM podcast, I speak with Adam Epstein , the CEO of Gigi , an AI-enabled automation tool for the Amazon DSP. Following Amazon's announcement in June of identity partnerships with both Roku and Disney (which I cover in Amazon is CTV’s data engine ), Adam and I focus our conversation on Amazon's strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss: An overview of the partnerships that Amazon announced with Roku and Disney at Cannes Why Amazon's dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that market How Amazon's AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and Google Whether Amazon is fundamentally supply-constrained The ecosystem of advertising-focused AI tools The non-obvious ways that Amazon is approaching growth in non-endemic advertising Misconceptions related to Amazon's advertising business? Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .
