This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter , to answer questions submitted by the MDM community. Among other topics, those questions related to: Any visible weakness in consumer spending related to tariffs; The viability of AppLovin and Pinterest for eCommerce advertising; The evolving business model of digital advertising agencies; The appropriate proportion of platform budget to route through Advantage+ and PMax. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. Clarisights . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .
