My guest on this episode of the podcast is Olivia Kory , the Chief Strategy Officer of Haus , an advertising measurement platform. Against the backdrop of tariffs and economic uncertainty, Olivia and I discussed how firms can think about assessing the efficiency of their marketing spend. Among other topics, we cover: Why the open web is so foreign to many performance advertisers; The right way to conceive of platform A/B testing tools that automatically optimize targeting; How advertisers are auditing their measurement solutions in light of the tariffs and economic volatility; What steps marketing teams can take to "get fit" ahead of a potential economic recession. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. Clarisights . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .
