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Outlier's Edge Podcast with Niiamah Ashong

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NEW Season 1 Oct 19, 2026 · 50 min

Coaching a Three-Time Founder to Lift Sales Above the Bro Culture | Nicholas Loise | Ep 1098

"Are you a problem looking for a solution, or a solution looking for a problem?" - Nicholas Loise Join Niiamah (@niiamahashong) and Nicholas Loise for a live coaching conversation. Nick has been a salesperson his entire life, and Sales Performance Team, his third company, grew out of his time at Dan Kennedy's company to help entrepreneurs find, train and onboard the right salespeople on a proven, repeatable sales process. His passion is raising the professionalism of the sales game, and in this conversation he sets out to rise above the race to the bottom with a business clients choose for the process, the system and the team. You'll walk away with: - Why 'no one can do it like me' usually means you never set them up to win - How money flows to problems, and what that changes about the way you sell - What you'd fix first if you bought your own business tomorrow Timestamps: 00:00 - Welcome to Outlier's Edge Live 00:56 - Three Companies In 02:05 - From Natural Salesperson to Sales System 03:38 - Who Can Do It Like Me? 07:40 - Bringing In a Sales Team 11:45 - Money Flows to Problems 17:26 - Flowcharting the Sales Process 26:00 - How the Business Becomes More Than Nick 28:11 - Letting Someone Else Be the Front Person 31:09 - What Keeps You Doing This? 32:35 - Nowhere Near the Bottom 35:12 - The Business You'd Want to Buy 37:46 - The Work He'd Choose to Keep 41:18 - Nick's Biggest Insight 42:50 - What Would We Have Missed? 44:24 - Rising Above the Race to the Bottom Enter Nicholas Loise's World: Facebook | Instagram | LinkedIn | YouTube | Website Continue into Outlier’s Edge World: Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community

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0:00 Welcome to Outlier's Edge Live 50:23
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