Coaching an SEO Pro Who Traded His Own Podcast for 300 Guest Spots to Grow His Agency | Brandon Leibowitz | Ep 1094

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"So sticking with the fundamentals is going to get you more visibility." - Brandon Leibowitz

Join Niiamah (@niiamahashong) and Brandon Leibowitz for a live coaching conversation. Brandon has been ranking websites since 2007, from director of SEO at advertising agencies to building his own agency, SEO Optimizers, and he's been a guest on about 300 podcasts. His book The Power of Guest Podcasting just came out, and he's ready to make it more than just a book: an engine that grows his agency.

You'll walk away with:
- Why AI search still runs on the same fundamentals as traditional SEO
- How third-party mentions and guest appearances build the trust that ranks you
- How to tell whether a new opportunity feeds your main thing or pulls you away from it

Timestamps:

00:00 - Welcome to Outlier's Edge Live
00:42 - Ranking Websites Since 2007
02:45 - AI Search Still Runs on the Fundamentals
04:39 - The SEO Detective
06:43 - Why Your Pages Need More Text
09:19 - Why Guest Podcasting Builds Backlinks
10:30 - The Power of Guest Podcasting
12:16 - Marketing a Book for the First Time
15:02 - SEO Optimizers or Something New?
17:39 - The Seed of Something Different
18:54 - Does It Light You Up?
20:22 - Why Are You Booking People at All?
22:57 - Why He Wrote the Book
24:16 - A Book That Brings the Right Inquiries
26:35 - Brandon's Biggest Insight