Coaching a Lifelong Entrepreneur to Make His Software Company a Household Name | Bobby Casey | Ep 1067

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"You have to endure the pain because you don't know how to build the process if you don't know what the pain looks like." - Bobby Casey

Join Niiamah (@niiamahashong) and Bobby Casey for a live coaching conversation. Bobby's challenge: getting his brand in front of far more people.

You'll walk away with:

Why laziness, pointed at the right work, is where your leverage lives
Why "more" is a goal that never asks anything new of you
The gap between being known for what you do and becoming the word for it

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

05:26 - "I Love the Word Lazy"

11:10 - Endure the Pain First

16:31 - No Office, Only Results

28:52 - The Biggest Lever: Exposure

35:31 - 10x Lazier, 10x Exposure

39:05 - "More" Is Too Easy

41:13 - Naming the Arrogant Goal

45:19 - "Business Anywhere That"

51:50 - They're Selling a Feeling