Coaching a 12-Year UK Marketing Veteran to Build a Partner Program Before He Retires | Graham Arrowsmith | Ep 1053

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"I'm not selling Amazon. I'm joining the Amazon affiliate program." - Niiamah

Join Niiamah (@niiamahashong) and Graham Arrowsmith for a live coaching conversation. Graham's challenge: building the income by next September that lets him retire and secures a colleague's future.

You'll walk away with:

Why your partners are a second customer buying something different
How a name that says exactly what it is pulls inquiries for twelve years
Why ten big networks beat a thousand affiliates

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

01:23 - A 12-Month Retirement Runway

05:47 - My Indecision Was Final

12:40 - Anonymous Until Relevant

29:10 - What Makes X Inevitable?

31:07 - Referrals, Affiliates, or Partners?

36:37 - I Gave It a Name

40:02 - Sell the Collaboration, Not Product

44:38 - You Have Two Customers

45:54 - Ten Whales Beat 1,000 Affiliates