Coaching the Founder of a Bear Crawl Club to Sign Up 3,000 Athletes | Tyler Smith | Ep 1061

From Outlier's Edge Podcast with Niiamah Ashong Niiamah Ashong

"We might not agree on everything in life... but we can all bear our own weight and carry it in the right direction." - Tyler Smith

Join Niiamah (@niiamahashong) and Tyler Smith for a live coaching conversation. Tyler's challenge: getting thousands of people into a coast-to-coast charity bear crawl when "bear crawl a mile" makes them turn away.

You'll walk away with:

Why conviction enrolls people when the activity never will
How a middle-difficulty target loses the casual crowd and the hardcore crowd at the same time
The two-tier move: a floor anyone can hit and a stretch for the ones who go hard

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

00:44 - Vanity, Performance, Then Purpose

06:02 - How AI Made It Real

11:02 - The Pledge Behind Everything

20:10 - Koala to Kodiak Badges

25:54 - The Marketing Problem Named

27:17 - Earn Time, Don't Rush

28:38 - Conviction Sold Me

34:32 - One Minute Beats One Mile

45:33 - Easy Floor, Hard Ceiling