How I AI

Why Your AI Needs Your Expertise to Work | Krista Ripma

Krista is the founder and CEO of Authentic Audience, a full-service digital advertising agency, and the creator of Authentic Business Club. In our conversation, she shares how she is turning years of marketing and coaching experience into AI tools, from Mae, her morning AI executive, to KJ AI and her five-role AI Marketing Team. We get into how to train AI with your own context, where to keep your judgment in the process, and whether AI is creating more room for meaningful work or simply more...