Why Your AI Needs Your Expertise to Work | Krista Ripma

Krista is the founder and CEO of Authentic Audience, a full-service digital advertising agency, and the creator of Authentic Business Club. In our conversation, she shares how she is turning years of marketing and coaching experience into AI tools, from Mae, her morning AI executive, to KJ AI, the coach trained on hundreds of hours of her coaching, and her five-role AI Marketing Team using Claude Skills. We get into how to train AI with your own context, where to keep your judgment in the pro...