How a Former Teacher Uses AI to Make Shopify SEO Simple and Smart

I sit down with Crystal Waddell, founder of Simple and Smart SEO, a longtime educator-turned-SEO strategist who helps Shopify sellers stop guessing and start getting found. Crystal’s story is wild and human. She went from teaching and coaching to building a maker business, and she shares how a major health wake-up call reshaped what “success” even means. In this conversation, we unpack how AI is changing search from “keywords and volume” to intent, trust, and semantic alignment. C...