How Craig Hewitt Grew Castos to $1M+ in Revenue
Craig Hewitt shares how he turned a WordPress plugin with roughly 20,000 installs into Castos, a podcast hosting SaaS generating over $1 million in revenue. He explains why website traffic has dropped by about 50% while free trials have increased, and how comparison pages and free tools now drive higher-intent visitors. Craig also breaks down how AI powers Castos' marketing, development, and roughly half of its customer support. Plus, he explains why his six-person team spends about 20% of its time building AI systems and experimenting with new workflows. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Check out Castos: https://castos.com/ Learn more about Craig's work: https://craighewitt.com/ Watch Rogue Startups: https://roguestartups.com/ Craig's YouTube account: https://www.youtube.com/@thecraighewitt - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube