How Ben Borton Grew PodPlay to 290 Locations and 1.8 Million End Customers

From Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! Spencer Haws: NichePursuits.com

Ben Borton, co-founder and CRO of PodPlay, shares how the company grew from operating sports venues into a platform used across 290 locations with more than 1.8 million end customers. He explains how founder-led sales, word of mouth, and organic content helped PodPlay compete with companies that had years of market experience.

Ben also breaks down how more than two million captured replays turned into 24 million social media views through partnerships and user-generated content. Plus, he shares why PodPlay still invests heavily in search-focused content and how that strategy contributes to a roughly 40% demo-to-customer conversion rate.

Disclaimer: We're aware of the audio issues on this one. We did everything we could to clean it up, and ultimately felt the conversation was too valuable not to share.

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Links & Resources

Learn more about PodPlay: https://podplay.app/

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