Wantrepreneur to Entrepreneur | Start and Grow Your Own Business artwork
Podcast · Business

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

By Brian Lofrumento
1,609 episodes 0 followers
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At the table this season

NEW Season 1 Nov 2, 2026 · 35 min

1609: Stop Boring Marketing: How Gamification Turned 300 Executives Into Kids w/ Alejandro Guzman

In a world saturated with forgettable digital ads, how do you create a brand experience that people talk about for weeks? Alejandro Guzman of Azul Marketing reveals how he combines behavioral economics, world-class creativity, and the power of gamification to craft truly memorable moments for brands like Coca-Cola. This episode is a masterclass in thinking differently, showing how your unique curiosities—from video games to psychology—can become your greatest business assets. Tune in to learn...

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