1134: Is UGC the secret to paid ad success? Here's EVERYTHING you need to know... w/ Fernando Menendez

In this episode, we sit down with Fernando Menendez, the founder of fscales, a performance creative agency helping e-commerce brands thrive through data-driven ad strategies and high-converting user-generated content (UGC). With experience managing over $21 million in ad spend and working with major brands like Red Bull, Fernando shares his journey from media buying at SocialCode and MuteSix to building his own agency. His insights into the importance of UGC, strategic ad testing, and data-ba...