TBG U: Understanding Entrepreneurship

Alyssa Ashley, founder of In Real Life Skin, was raised in a traditional West Indian household where self-care was embraced as a holistic lifestyle rather than a simple routine. From a young age, she incorporated natural ingredients like pomegranate extract, magnesium, and vitamin E into her diet and skincare, discovering their powerful benefits for both physical and emotional well-being.

Alyssa identified a missing link between agriculture, beauty, and wellness. This insight led to the creation of In Real Life Skin, a brand rooted in the principles of neurocosmetics and designed to promote skin health, emotional balance, and sustainability. Her vision centers on reflecting real life through skincare by offering plant-based products and resources that foster healthy habits, emotional wellness, and authentic community connections.

In this episode, Alyssa opens up about the realities of leaving a corporate 9-5 job in order to pursue starting your own business.. We’re talking about self-discovery, sacrifice, entrepreneurial affirmations, and understanding how your business is connected to your inner child. So if you have been trying to figure out how to make the jump from employee to employer or are just fascinated by the story behind founders, this one’s for you.

Where to Find Alyssa

Instagram: @alyssa_s_ashley

Instagram: @inreallifeskin

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Our Production Team

Executive Producers: Dennison Bradford & Maya Cole Howard

Senior Producer: Ellice Ellis

Producer: Tyree Rush & Ndeye Thioubou