The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Here's what we asked Joe: Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova? You recently penned a white paper for MMR (Mass Market Retailers) focused on the shopper experience. Can you talk about the motivation behind that piece? Talk more about what is driving these changes in shopper behavior? So what is the answer? From your perspective, how can the industry shift to meet the changing needs and wants of shoppers? What does a true win-win partnership with retailers look like, and what behaviors signal that it’s moving in the right direction? Can you talk a bit about how Kellanova is engaging differently in light of these shifts? In light of this and other changes, What are therefore the most important skills a future CPG commercial leader needs to learn and sharpen? Looking to what’s ahead in the next 3 years, what are you focused on, excited about - and are there any concerns ? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
