2 Year Look Back: Are You Still Being Transactional? | Ep. 619

Stop Being Transactional: Competing With Servicers in the Coming Refi Wave Frazier shares a growth note from August 26, 2024, arguing that treating refinancing as a one-time transaction hurts long-term business, especially as rates create a refi “wave,” not a COVID-style boom. He says this will be the most competitive refi market ever because servicers value retaining the asset and customer through MSRs and can price at break-even or a loss, making it hard for loan officers to compete on pri...