The commercial that changed advertising: 1984

Forty years ago, a Hollywood director, some tech revolutionaries and a group of London skinheads created a commercial that would rock the advertising world.Based on George Orwell’s dystopic novel ‘1984’, and launched in the same year, the ad was like nothing that had been seen before.But its road to being shown was rocky, and the beleaguered advert almost never made it air.Mike Murray was Apple marketing manager at the time, he speaks to Molly Pipe.Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic’ and the invention of air fryers, to Public Enemy’s Fight The Power, subway art and the political crisis in Georgia. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: visionary architect Antoni Gaudi and the design of the Sagrada Familia; Michael Jordan and his bespoke Nike trainers; Princess Diana at the Taj Mahal; and Görel Hanser, manager of legendary Swedish pop band Abba on the influence they’ve had on the music industry. You can learn all about fascinating and surprising stories, such as the time an Iraqi journalist hurled his shoes at the President of the United States in protest of America’s occupation of Iraq; the creation of the Hollywood commercial that changed advertising forever; and the ascent of the first Aboriginal MP.(Photo: Steve Jobs in a room of computers in 1984. Credit: Michael L Abramson/Getty Images)

HISTORICAL ARCHIVE & EVIDENCE
The original photo gallery, unedited witness statements, and the private archive documents mentioned in this historical report are now available for public access:
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