Will search marketers spend more time optimizing for humans or AI agents?

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors for new talent and new market entrants, and that brands need to prepare now for customer journeys increasingly mediated by AI agents rather than waiting for the split between human and agentic traffic to fully materialize. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.