The source of information that will become more important to AI search

Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before turning to AI-driven discovery infrastructure. He breaks down what structured, syndicated brand data built specifically for large language models looks like in practice, and why the agentic customer journey demands a new data toolkit heading into the holiday season. The discussion centers on why brand data is poised to become a more powerful lever for AI visibility than it was through 2025. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.