Connecting Search and Social

Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing analytics data to build custom tools that uncover actionable insights beyond traditional platform limitations. The conversation covers search experience optimization frameworks that connect user behavior data with conversion outcomes, plus strategies for developing proprietary measurement tools when standard SEO platforms fall short of enterprise needs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.