LAU Episode 17 - Marketing Your Short Term Vacation Rental

ARE YOU READY FOR MARKETING??? Identify 3 Major Outcomes – 1. Acquiring a property in the right location & property type. 2. Set up & management of your property to deliver a unique experience. 3. Maximizing your asset with turbocharged marketing. Rewind and Make Sure You Have Built A Solid Foundation WHY WE MARKET OUR PROPERTY OUTSIDE OF THE OTA’s… To Build A Business With Our Own Customer Base. Don’t complain about the OTA’s if you are not willing to do anything about it. Your job is to build a customer base outside of the OTA’s if you really want long term success. PAID ADVERTISING VS ORGANIC Paid is predictable and scalable. COMMIT TO THE PROCESS Your marketing, even with a proven process, is making constant iterations. You need to commit to the entire process. DELIVER ON YOUR PROMISES Marketing is essentially making promises. You are making an offer to get a response. When you get a response, make sure you deliver. You should have a thoughtfully crafted customer journey that over delivers on all of the promises that you have made to your prospects. . The Lifestyle Asset University and the Empire Club was formed to introduce you to the proven processes in Acquisition, Management & Marketing of your Lifestyle Assets. . Lifestyle Assets are more than just short-term vacation rentals. Learn how you can build a portfolio of Lifestyle Assets that provide Lifestyle & Financial Freedom for you and your family. . For more content and expert advise, visit www.LifestyleAssetUniversity.com