BONUS: The Business of Laura Ingalls Wilder

Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life got sold to millions around the world. Go deeper: Stay at the Prairie House Manor in De Smet, SD The Queen’s Treasures Melissa Gilbert’s Modern Prairie Stephanie McNeal on the Nap Dress Sara Petersen’s Momfluenced Follow us for behind the scenes content! @WilderPodcast on TikTok @Wilder_Podcast on Instagram See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices