Brian Portnoy: Why Being Wealthy Is Different from Being Rich

Brian Portnoy, author of The Geometry of Wealth, explains why the pursuit of more keeps us on a hedonic treadmill while true wealth means funded contentment. He breaks down his four Cs framework—connection, control, competence, and context—and shares how his experiences with billionaires and families struggling to make ends meet shaped his thinking about what money actually buys.

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