Brea Starmer: Redefining Work Around Highest and Best Use, Not Hours Logged

From The Unmistakable Creative Podcast Srinivas Rao

Brea Starmer, founder of Lions and Tigers, challenges the outdated workplace model that measures face time over impact. Drawing from her experience as a mother of three running a company during COVID-19, she introduces the concept of "highest and best use"—a real estate framework adapted to human potential that prioritizes outcomes over hours logged. Starmer reveals why 11.5 million workers quit their jobs between April and June 2021 alone, with burnout as the number one driver and women of color disproportionately affected. She unpacks how traditional workplace structures fail parents, especially mothers, who navigate staccato schedules dictated by sick kids, COVID testing, and survival-mode 15-minute work chunks. Through Lions and Tigers' model of flexibility, inclusive culture, and organizational clarity, Starmer demonstrates why companies that center their people's actual needs achieve better collective results—and why the eight-hour workday built for a different era must be dismantled.

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