B. Jeffrey: Why Obsession Is the Hidden Cost of Building an Empire

From The Unmistakable Creative Podcast Srinivas Rao

B. Jeffrey, a teacher at Parsons School of Design and author of Creative Careers, discusses how to make a living from your ideas without chasing false definitions of success. He explores the difference between having a vision and proving a concept, why obsession is a necessary condition for building empires like Ralph Lauren or Apple, and how most creative people never ask themselves what success actually looks like to them.

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