PayFac as a Service: Why Attach Rate Beats Basis Points, with Caleb Avery (Tilled)

Caleb Avery started in payments at nineteen, knocking on doors in Greenville, South Carolina, selling terminals to small business owners. That run, followed by years of consulting and angel investing in vertical software, led him to found Tilled, the PayFac as a Service platform that gives software companies the economics and brand control of a payment facilitator without the registration, underwriting, audits, or compliance headcount. In this episode, Caleb breaks down why the two default pa...