Getting above the noise and captivating audiences with Ben Parr, President of Octane AI

Summary: - Ben shares how Octane thought about early traction channels and platform partners when launching their business. Specifically their partnership with Shopify. - He discusses the process he went through in writing and authoring his book, "Captivology". - Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups. - How Ben got Rick Ross and DJ Khaled's attention.