Building a big business in cannabis with Roger Obando, Co founder and CTO of Baker

Roger Obando, CTO at Loyalsnap and Co founder of Baker Technologies (acquired by TILT Holdings), joins the show to talk about The evolution of the cannabis space, customer segmentation in weed, and the customer profile of the Chardonnay mom!Roger and team's experience raising capital for Baker, and his experience authoring his book, "The Highest Common Denominator", The differences of being a CTO that takes a company from 0 to 1 and a CTO that takes a company from 1 to 100 (and beyond).