Ep. 7: "You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand

What really makes a product stand out to investors and customers? Gregorio Santiago has spent his career getting to know the ins and outs of what makes a great product succeed, and why some of the most innovative products never make it to market. Formerly the head of Acceleration and Discovery at Distill Ventures and a serial entrepreneur himself, Gregorio shares some tactical stories and tips with us.