How The Real José Cuervo Invented Modern Tequila

José Cuervo was a real person, and he revolutionized the tequila industry in the early 1900s. He navigated bloody business rivalries, cozied up to a dictator, and survived the Mexican revolution thanks to a daring escape. After that, with his business in shambles, he had to figure out how to sell tequila in Prohibition-era America.