The Psychology Big Tech Uses to Hook You | Nir Eyal

“Consistency is more important than intensity.” Today's guest is Nir Eyal. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and he’s an active investor in habit-forming technologies. In this episode Lewis and Nir discuss how to form habits and what we misunderstand about them, how to gain control of where your attention goes, why To-Do lists are bad for you and what Nir suggests instead, and so much more! For more go to: www.lewishowes.com/1097 Check out his book: Hooked: How to Build Habit-Forming Products Check out his website: www.nirandfar.com The Wim Hof Experience: Mindset Training, Power Breathing, and Brotherhood: https://link.chtbl.com/910-pod A Scientific Guide to Living Longer, Feeling Happier & Eating Healthier with Dr. Rhonda Patrick: https://link.chtbl.com/967-pod The Science of Sleep for Ultimate Success with Shawn Stevenson: https://link.chtbl.com/896-pod