Selling Your Design To Decision Makers

On today’s show we are talking about the marketing of new development projects to city officials. It’s difficult to know what is the best way to communicate with bureaucrats and politicians who have a say in determining whether your proposed project is going to be approved or not.

Cities have well defined templates for submission and they try as much as possible to make all applications look the same by sharing the same format.

When you talk to city officials, they will often offer guidance on what is required to get a project approved.

Zoning codes define things like the building envelope, the height, the setbacks from the property line, parking ratios, density, and so on. But the politicians who ultimately approve the project are going to answer to the local residents who will be forever angry that a politician approved an ugly building.

But what constitutes and ugly building?

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Host: Victor Menasce

email: [email protected]