One Size Fits Many: How Wellhub Turned Personalized Wellbeing Into a Retention Strategy: CPO Lívia de Bastos Martini (LIVE @ Transform 2026)

WATCH: https://youtu.be/owtKqQiHiFY This episode was born from pure conference serendipity — a mutual connection made an introduction, caffeine was needed, and Lívia de Bastos Martini, Chief People Officer at Wellhub, ended up on the podcast in what turned out to be one of the most data-rich and practically grounded conversations in the series. Wellhub is a 16-year-old global employee wellbeing platform serving companies from 10 to 100,000-plus employees, offering access to over 100,000 wellness partners across gym studios, personal trainers, nutrition, sleep, mental health, and physical health — all through a single app with a choose-your-own-journey model. The conversation opens with what is arguably the most striking statistic in the entire series: 86% of employees say they would consider switching jobs if their company did not offer wellbeing benefits — and that number is growing year over year. That single data point reframes the entire conversation around wellness from a nice-to-have perk to a foundational retention and talent attraction strategy. Lívia backs it up with the usage numbers: the industry average for gym-only benefits is 5% adoption. Wellhub's platform sits in the 40-50% range. When you make it easy, make it personal, and build a movement inside a company, the numbers move. The GLP-1 segment is one of the sharpest in the series — Lívia makes a clear-eyed case that weight-loss medication without accompanying lifestyle change is unsustainable, citing the muscle mass and bone density loss risks, the rebound effect when people stop the medication, and the reason Wellhub exists as the necessary complement: changing how you live, not just what you take. She also touches on AI — both on the product side (an AI coach, personalized recommendations, AI-assisted sales) and internally, where Wellhub gave its people teams license to experiment freely, lived through the chaos, and is now emerging on the other side with shared best practices. Connect: https://www.linkedin.com/in/liviamartini/ Learn More: http://wellhub.com