Building a Global Sports Empire

In today’s episode, I sit down with Jerry Jones Jr., Chief Sales and Marketing Officer and Executive Vice President of the Dallas Cowboys. Jerry shares how his family transformed a struggling football franchise into a global sports and entertainment brand by embracing risk, association, and emotional connection. We discuss the vision behind AT&T Stadium, The Star, and Formation, an entrepreneurial workspace designed to help businesses benefit from the energy and influence of the Cowboys brand. Jerry also reflects on learning directly from his father, building lasting partnerships, supporting the surrounding community, and creating opportunities for entrepreneurs. He explains why intensity, mentorship, and an unwavering drive to win can overcome many weaknesses. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.