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The Next Big Idea Daily

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NEW Season 1 Oct 23, 2026 · 31 min

The Startup End Game

Building a startup is often framed as a race to scale. But what happens after growth—and how early should you plan for the ending? In the 2022 book Exit Path: How to Win the Startup End Game, Touraj Parang explains why founders should start with the end in mind, preserve their options, and build momentum toward a successful exit. Then, in the 2021 book Masters of Scale: Surprising Truths from the World’s Most Successful Entrepreneurs, June Cohen and Reid Hoffman share lessons about embracing imperfection, learning from rejection, and knowing when to pivot. 🎁 Save 20% on a Next Big Idea Club membership when you use code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By:Notion — Learn more about how Notion can support your business, at ⁠⁠notion.com/daily⁠⁠Quince — Make your summer wardrobe easier. Go to ⁠⁠quince.com/nbid⁠⁠ for free shipping on your order and 365-day returnsKeeper — Right now, Keeper's offering podcast listeners! 60% off personal and family plans at Keepersecurity.com/DAILY.

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