103125 ~ Big Concerts at the Big House - Ashley Schafer

October 31, 2025 ~ Lucy Ann Lance is joined by Ashley Schafer, Executive Director, Main Street Area Association. They discuss the economic benefits of big concerts at Michigan Stadium. Ashley highlights the success of the recent Zach Bryan concert, which generated $5 million in merchandise sales and filled hotels, drawing visitors from across the country. They anticipate even greater impact from two upcoming Morgan Wallen concerts, planning similar downtown events to attract fans and boost local businesses. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.